Taco Bell said it’s adding Mountain Dew A.M – a mix of Mountain Dew soda and Tropicana orange juice – to its breakfast menu, which was rolled out earlier this year at select locations. Separately, the industry tracker Beverage Digest said that PepsiCo Inc. next year plans to introduce a drink made with juice, Mountain Dew Kickstart.
What would New York City Mayor Michael Bloomberg think?
John Sicher, publisher of Beverage Digest, noted that giving consumers drink options for the morning is a way for companies to boost their performance. Overall, per capita soda consumption has been on the decline since hitting its peak in 1998.
Mountain Dew Kickstart would also be a way for PepsiCo to feed off the popularity of energy drinks, which saw sales volume grow by nearly 17 percent last year. Each of the top three brands – Monster, Red Bull and Rockstar – saw double-digit gains, according to Beverage Digest.
After months of heated debate, Mayor Michael Bloomberg said his administration isn’t contemplating any changes to his proposal to ban restaurants and other venues from selling large-size sugary drinks.
A survey earlier this month from the Quinnipiac University Polling Institute showed city voters oppose the proposal, 54% to 42%, a slight uptick from a poll in June that showed opposition at 51% to 46%.
The mayor said New York City is not the first entity to dictate portion control. The companies that sell these products have been “dictating” sizes “all along,” he said.
“So, if you don’t like portion control, I would suggest you start out by going after them—they’ve been doing it a lot longer than we have been doing it,” Mr. Bloomberg said. “This is something that is in everybody’s interest.”
The happy healthcare host, Mr. Divabetic is on location in Central Park, New York City to find out people’s reactions to Mayor Michael Bloomberg‘s proposed Super Size Soda ban.
Free Diabetes Podcast inspired by Whitney Houston hosted by Mr. Divabetic featuring the Charlie’s Angels of Outreach, Mama Rose Marie and real-life diva, Emily C. from San Francisco! http://www.blogtalkradio.com/divatalkradio1/2012/08/07/diabetes-roundtable-inspired-by-whitney-houston