A small hair-care company called Living Proof, based on science from MIT,MITD -7.14% has signed Jennifer Aniston as an investor and spokesperson in an attempt to make waves in the $10 billion hair-care industry.
Jennifer Aniston and her layered hairstyle—”the Rachel”—have been a style icon and powerful influence in the beauty industry for almost 20 years. She is set to take a starring role in marketing for the brand. Executives expect the 43-year-old actress to have input into new products, package design and other business areas in exchange for her equity stake, which they declined to quantify but called “meaningful.”
Packaging a Hollywood star with a blue-chip scientific team, including Robert Langer, one of medicine’s most prolific inventors, highlights how high the success bar is set for new beauty products venturing out in front of jaded consumers. In a market saturated with “scientific” claims, Living Proof at first thought its MIT credentials would be enough to create brand awareness but eventually saw they needed more firepower.
The brand’s science star is Dr. Langer, a professor at the Massachusetts Institute of Technology and a chemical engineer, whose work marshals technology like polymer chemistry and tissue engineering against disease and has spawned some two dozen companies. One company, MicroChips Inc., is developing a wirelessly programmed implantable microchip that shows promise for replacing painful injections to deliver medicine.
Ms. Aniston appeared to appreciate the novelty of their collaboration for the sake of better hair. “Bob Langer, are we curing cancer? Or diabetes? And he’s like, Yeah, I’m doing that as well as hair,” she said in an interview hours after meeting him.
“I like a scientific challenge,” Dr. Langer said in a separate interview. “I like to see if we can use science to solve problems.”
Ms. Aniston says she was “fascinated by the scientific approach” and asked for some product to test with her longtime hairdresser, Chris McMillan, salon owner and creator of the Rachel. Shooting in North Carolina at the time, Ms. Aniston says the “100% humidity” made for ideal test conditions for Living Proof’s frizz-fighting powers. She was surprised to find the No Frizz cream left her hair with “great curls.”
TUNE IN: Free Diabetes ‘PINK’ Podcast Inspired by Nicki Minaj saluting Breast Cancer Survivors living with diabetes and raising awareness for Domestic Violence with guests: Connie Frazier RD, CDE, Kathy Gold RN, CDE, Catherine Schuller, Connie Elder, Mama Rose Marie and Leola C., from Grand Rapids, MI living with type 1 diabetes
See Mr. Divabetic’s nutrition game, Serve, Taste or Trash! You must decide which one you’d serve, which one you’d taste and which one you’d trash.
Before you decide to “trash” a veggie for good, why not try to eat it raw? Raw veggies can be more appetizing than their cooked counterparts to people who aren’t crazy about vegetables. The flavors of raw veggies can be milder than those of cooked ones.
Saturday, October 13, 2012, 11 AM – 4 PM
Jefferson Alumni Hall , First Floor Eakins Lounge 10th and Locust Streets
Philadelphia, PA 19107
Look who’s on the red tomato carpet with Mr. Divabetic at Plus Night Out -NYC
Meet Mr. Divabetic on his quest to glamorize good health at Divabetic – Makeover Your Diabetes outreach event in Philadelphia, PA, the American Diabetes Association’s Diabetes Expo in Pittsburgh, PA and the Taking Control Of Your Diabetes Conferences & Health Fairs in San Diego, CA and Austin, TX.
The happy healthcare host, Mr. Divabetic plays his nutrition game, Serve, Taste or Trash! with the vendors and patrons at Central Farm Market in Bethesda, MD. You might be surprised by the results.http://youtu.be/OgeIVhmiEAo
For sponsorship opportunities and upcoming outreach event details visit: www.divabetic.org and Divabetic’s Facebook’s Group and Fan pages.