“Mama, needs her juice!”
It’s evidenced in Facebook groups like “Moms Who Need Wine” – with over 640-thousand subscribers. And “I So Need A Glass Of Wine Or I’m Gonna Sell Kids,” which has 127-thousand! There’s a best-selling book called “Naptime Is The New Happy Hour” and two rival wines called “Mommy Juice” and “Mommy’s Time Out.”
So, what’s going on with Moms and wine? Well, wine is to women what beer is to men. Women buy over 60% of wine sold, which is about the same percentage of beer bought by men. Also, some women view parenting as a gritty daily struggle – and they deserve a glass of Pinot for their hard work. So, wine makers have latched on to that mindset and they’re running with it! Take one of the biggest American wineries – Chateau Saint Michelle – their slogan is, “It’s where you become you again.” The idea is that “wine is the new bubble bath or valium.”
Now, of course, not all moms who enjoy a stress-relieving glass of pinot have a problem. But there are plenty that do. There is so much pressure on women today – to be the perfect mom, worker and wife – that some are abusing alcohol to cope. A survey done by “Working Mother” magazine found that 40% say they drink to cope with stress and the number of women between the ages of 30 and 44 who abuse alcohol has doubled. So, while this wine advertising is hitting its target – it may be enabling a bigger problem. By Betty Chase
TUNE IN: Free Diabetes ‘PINK FRIDAY’ Podcast Inspired by Nicki Minaj saluting Breast Cancer Survivors living with diabetes and raising awareness for Domestic Violence with guests: Connie Frazier RD, CDE, Kathy Gold RN, CDE, Catherine Schuller, Connie Elder, Mama Rose Marie and Leola C., from Grand Rapids, MI living with type 1 diabetes http://ning.it/PUQy9B
See Mr. Divabetic’s nutrition game, Serve, Taste or Trash! You must decide which one you’d serve, which one you’d taste and which one you’d trash.
Before you decide to “trash” a veggie for good, why not try to eat it raw? Raw veggies can be more appetizing than their cooked counterparts to people who aren’t crazy about vegetables. The flavors of raw veggies can be milder than those of cooked ones.
Meet Mr. Divabetic on his quest to glamorize good health at the American Diabetes Association’s Diabetes Expo in Pittsburgh, PA and the Taking Control Of Your Diabetes Conferences & Health Fairs in San Diego, CA.
The happy healthcare host, Mr. Divabetic plays his nutrition game, Serve, Taste or Trash! with the vendors and patrons at Central Farm Market in Bethesda, MD. You might be surprised by the results.http://youtu.be/OgeIVhmiEA
For sponsorship opportunities and upcoming outreach event details visit: www.divabetic.org and Divabetic’s Facebook’s Group and Fan pages.