It pays to be beautiful. But what makes one model stand out so much from the rest?
For the fifth consecutive year, Forbes Magazine named Gisele Bundchen the highest-earning supermodel in the world. The Brazilian-born beauty is estimated to have earned $45 million over the last year alone, with an assumed net worth of $250 million.
Coming in at a very distant second place was prominent supermodel Kate Moss, reported to have earned $9.2 million in the past year, followed by Natalia Vodianova at $8.6 million, and Adriana Lima at $7.3 million.
So what makes Bundchen, who has lucrative contracts with the likes of Versace, Esprit and Pantene, such a goldmine in her field?
“Gisele is not just a model, she is an intelligent business woman and you can see that in the diversity of brands she has worked with. She can play to both the high-end fashion audience and the mass consumer,” said Liane Mullin, co-founder of the model-devoted website, Modelina.com. “She is stunningly beautiful, but also has a very natural look to her. Women aspire to have her carefree beach waves and jeans & T-shirt style.”
And the bucks dished out to have Bundchen attached to a brand have proven to be well worth it.
After C&A Brazil hired Bündchen as a spokesmodel and began airing television commercials, their sales increased by 30 percent, and the lingerie brand HOPE claimed its turnover had increased 40 percent since bringing Bundchen onboard.
As a brand owner and consumer, Emily Rabinowitz of Blessed Charm Jewels added that it is the 31-year-old’s easygoing attitude and au naturel look that keeps her ahead of all others.
“There is no one like her look right now; she is in a league of her own. Gisele is able to pull off any type of pose or look with her figure,” she said. “She makes it look effortless to be in front of the camera while being fit and being a mom. She seems like the type of model who walks into the shoot and doesn’t need a sense of direction on how to photograph.”
And according to at least one person who worked with this well-paid model a few years ago on shoots, Bundchen had natural charisma and ease and didn’t have diva demands. That made her a favorite among photographers, stylists and labels, who became eager to work with her again and again.
“Gisele came across as just very normal,” the fashion industry insider recalled at the time. “She was encouraging everyone to try the chocolate she was eating!”
What are you eating? The happy healthcare host, Mr. Divabetic talks to everyday people about their healthy appetites at Independence Hall in Philadelphia, PA.
Meet Mr. Divabetic on the red TOMATO carpet at Thomas Jefferson University Hopsital, Philadelphia, PA, the American Diabetes Association Expo in Pittsburgh, PA and New York, NY and the Taking Control Of Your Diabetes Conferences in San Diego, CA and Austin, TX in Fall 2012. For more glitter, games and glucose advice visit: http://www.divabetic.org
LISTEN NOW: Free Diabetes Podcast On Expert Dieting http://www.blogtalkradio.com/divatalkradio1/2012/06/01/studio-d-the-golden-rules-of-a-diabetes-diet