Diet Coke named Marc Jacobs as its creative director for 2013 and last night, he revealed his creative designs for the fizzy bottles and cans at a bash in London. Each bottle displays a striking model, one sporting a suit and top hat, another in a feminine pink gown, and the final one portraying a chic woman in monochrome stripes.
As part of year-long partnership with the drink brand set up to celebrate Diet Coke’s 30th birthday, Jacobs designed the collection of bottles and cans, which are set to be unveiled across 11 countries including Britain, France and Iceland.
The illustrations represent the drink’s 30th anniversary, which is why they feature graphic drawings inspired by the ’80s, ’90s, and ’00 decades. “Diet Coke is an icon… and I love an icon,” Jacobs said in a statement.
Cute, right? Too bad we can’t buy them just yet .. the products are only available in eleven European countries including Britain, France and Iceland.
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