Are discounts are girl’s best friend?
We may soon find out because Macy’s,partnering with LF USA and Authentic Brands Group, has just launched an apparel collection that adds a modern twist to the style of Marilyn Monroe.
The Marilyn Monroe line, featured in the windows of Macy’s flagship store in New York, is available at most Macy’s and online at macys.com. The line’s advertising campaign will feature iconic images of the legendary starlet alongside new clothing.
I passed by the windows yesterday and saw the collection. I think the Marilyn Monroe-inspired clothes looks AMAZING! The clothes look fresh and feminine. Why didn’t anyone think of this sooner?
“We are thrilled to partner with the retail experts at Macy’s to bring to life one of the things Marilyn loved most – fashion,” Nick Woodhouse, president & CMO of Authentic Brands Group, said in a statement. “As one of the world’s most famous style icons, it only made sense to create a Marilyn Monroe apparel collection that represents the glamour and beauty that she is known for.”
In addition to clothing featuring silhouettes similar to Monroe’s wardrobe, the collection will also feature two cropped T-shirts with classic photos of the actress.
“Marilyn Monroe’s appeal is legendary and Macy’s is excited to launch a collection that draws inspiration from her timeless style,” Martine Reardon, Macy’s chief marketing officer, said in a statement. “This new line takes her unique sensibility, noteworthy silhouettes and colors of the time, and reinvents them for a modern-day Marilyn Monroe that is fun-loving, flirty and not afraid to play with fashion.”
The collection will retail from $29 to $89.
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