Domino’s, the world’s largest delivery pizza chain, announced plans to sell a pizza made with a gluten-free crust.
“We are the first national pizza delivery chain to offer this,” boasts Domino’s CMO Russell Weiner, who notes that while the crust is certified gluten-free, the pizza is still prepared in ovens with pizzas that aren’t gluten-free, so folks who are extra-sensitive need to be aware. The gluten-free pizza costs about $3 more.
Until recently, gluten-free was mostly listed on the back of the package, but now, with 6% to 8% of the U.S.population on some some kind of gluten-free diet, it’s increasingly listed on the front, and even called out in bold type. “It’s become a selling point,” says Alice Bast, president at the National Foundation for Celiac Awareness, a group that raises awareness of Celiac disease and gluten intolerance.
Bast says, “The number one request we get from the gluten-free consumer is for gluten-free pizza — and beer.”
Beer lovers will rejoice to hear that Anheusher-Busch will soon roll out Michelob Ultra Light Cider, which is gluten-free.
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