On this year’s ‘Victoria’s Secret Fashion Show,’ the woman wearing the multi-million dollar bra will be Miranda Kerr. The bra was designed by London Jewelers and embellished with nearly 3,400 precious stones including 142 carats of diamonds. She said it was a lot of fun to wear but more for the novelty of wearing $2.5 million dollars.
As for how they decide who gets to wear the bra, Kerr joked that there was “a bit of a catfight backstage.” Based on the audience reaction, maybe they should be showing footage from that as well.
Broadcast in more than 180 countries, the $12 million made-for-TV-event attracts the world’s top models and features A-list musical guests. And it’s all designed to burnish a brand that peddles fantasies to everyone from teenagers to suburban housewives of America.
There will be a total of 69 looks worn by 36 models, more than ever have walked the runway at the annual underwear spectacle. This year’s show features performances from Nicki Minaj and Maroon 5 — whose frontman, Adam Levine, dates Victoria’s Secret model Anne Vyalitsina — and headliner Kanye West with surprise guest Jay-Z.
“It’s become a performance-slash-lifestyle-slash-variety show and, of course, with models wearing intimate apparel,” says Francois Lee of ad buying firm MediaVest. The special has shifted from “just an extension of a catalog to really showcasing the lifestyle aspect of the brand.”