The world’s biggest hamburger chain said that it will post calorie information on restaurant and drive-thru menus nationwide starting Monday.
“We want to voluntarily do this,” said Jan Fields, president of McDonald’s USA. “We believe it will help educate customers.”
In cities such as New York and Philadelphia where posting calorie information is already required, however, Fields notes that the information has not changed what customers choose to order.
“When it’s all said and done, the menu mix doesn’t change,” she said. “But I do think people feel better knowing this information.”
The chain also plans to announce that its restaurants in Latin America, which are owned by a franchisee, will start providing calorie information on menus this spring.
McDonald’s, based in Oak Brook, Ill., already posts calorie information in Australia, South Korea and the United Kingdom.
The decision to post calorie information in the U.S. follows the Supreme Court’s decision this summer to uphold President Barack Obama’s health care overhaul, which includes a regulation that would require restaurant chains with more than 20 locations to post calorie information. The timetable for carrying out that requirement is being worked out.
Corporate Accountability International, which has urged McDonald’s to stop marketing its food to children, notes that the chain has fought efforts to institute menu labeling in local jurisdictions in the past and said its latest move was “certainly not voluntary.”
The posting of calorie information isn’t a magic bullet in fighting obesity but could have a big effect over time, says Margo Wootan, director of nutrition at the Center for Science in the Public Interest, which advocates on nutrition and food safety issues.
“Obesity isn’t the kind of thing where one day you wake up and you’re fat. We gradually and slowly gain weight over time,” she said.
So even if only some people are swayed to make slightly better choices, Wootan thinks there’s a big benefit to providing calorie information.
Another upside is that companies tend to work harder to provide healthier options when they’re forced to display calorie information.McDonald’s is also testing healthier options for next year, such as an Egg McMuffin made with egg whites and a whole grain muffin. The sandwich has Canadian bacon and white cheddar cheese and clocks in at 260 calories. It will be called the Egg White Delight.
The chain is also testing versions of the McWrap, which is a bigger version of its chicken Snack Wrap that is already sold in Europe. The wraps have sliced cucumbers and range from 350 calories to 580 calories.
The moves reflect the pressures McDonald’s and other fast-food chains are facing amid growing concerns about obesity.
A meal consisting of a Big Mac and medium fries, for example, has 920 calories. Add a 16-ounce Coca-Cola, and the count rises to 1,140 calories.
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